structural development

 Hello!

Our Structural Change team is pleased to have a new colleague, whom I would like to introduce at this point: Wilhelmine Buscha has a master’s degree in international tourism management and has been the new project manager in our innovation team since September 1st.

Wilhelmine was born in Görlitz, then spent her childhood on the Kaschler Gut near Boxberg OL before she attended the Saxon State High School Sankt Afra in Meissen for six years to promote the gifted. In 2014, Wilhelmine moved back to her native town of Görlitz to study - although she said she "actually had much bigger plans after graduating from high school".

"I wanted to study tourism in the 'big wide world'. But after I took a closer look at the module catalog from the Zittau/Görlitz University of Applied Sciences at the urging of my family, I was enthusiastic about the content and the fact that it was one of the few state Universities that play on this topic and give me good financial support." So she began to study the very practice-oriented course in international tourism management, first to write her bachelor's degree and then her master's degree on the subject of "development of tourism concepts". In keeping with this, Wilhelmine gained her first professional experience during her studies in the Görlitz cinema, in the Parkhotel and had also worked at ENO as a project manager for nine months. And there was also a trip into the "big wide world" in between: Wilhelmine spent her semester abroad in Bali, where she studied with particular interest how tourism - and also too much of it ("overtourism") affects the locals.

But then she stayed in the region: because of love! At the Leos , the voluntary youth association of the Lions Club, she met her current husband, a Nieskyer, whom she was able to convince to live in Görlitz. "I was able to inspire him for the city, and in the meantime we have built up a large network of friends, acquaintances and like-minded people." Those who are as firmly rooted and well connected as the two, who have been committed to the city of Görlitz and the district for seven years, are of course not so quick to leave their homeland for the leap into the unknown.

"I made a deal with my husband," reports Wilhelmine freely. "I wanted a job that fulfills me and in which I can contribute my ideas for the further development of our region. So we set ourselves a deadline by which I had to find this job - otherwise we could have moved away." But she didn't want to "leave" urgently anymore - thanks to some international experiences during her school and university years, she had long felt the value of the priceless country. Luckily, she didn't move: when she heard that the innovation team was looking for a project manager, she immediately got in touch with her old colleagues.

Now she is working hard to contribute to a successful structural development after the coal phase-out. Of course, in addition to many ideas and considerations, Wilhelmine also has a clear definition of a successful structural change: "Structural change is mostly about reorganizing the corporate structure in a region. Of course - to keep jobs and create new ones." According to this, we should be able to say by 2038 at the latest that "the change has been successful if we retain the number of all existing jobs and create the best possible conditions for the reorientation of the current workforce in the region". She is really looking forward to working towards this goal.

But that's not all: "I also wish that we create innovative concepts and strategies that advance the district and that we implement them ourselves if necessary."

What exactly does that mean?

Due to her studies, Wilhelmine has a particularly well-trained view of tourism. She is looking forward to her tasks and challenges in the ENO, especially to researching and helping to implement the "great potential that needs to be used". She is curious about creative ideas because it is about "creating a unique destination and using the available resources sustainably".

What else can you add to that?

Just one more thing: welcome to the ENO, dear Wilhelmine!

Best regards -

Your

Yasna